rethink.
Parent Coaching & Behavioural Services
Rethinking one-size-fits-all strategies.
Because parenting doesn’t come with a manual, we don’t just tell you what to do,
we help you understand why it works, so you can feel confident, capable, and in control.
Rethink was created for caregivers looking for practical, evidence-based support to navigate everyday parenting challenges. Based in Toronto, we work with families both locally and worldwide, supporting parents from early childhood through adulthood.
We empower parents with practical, evidence-based strategies so they can make confident decisions for their families. As Registered Behaviour Analysts (RBAs), we provide parent coaching and behavioural support that helps you make confident, informed decisions for your family.
Support with Rethink is flexible and we recognize that every child and family is unique. Some families benefit from short-term, focused guidance, while others choose ongoing support through different stages of development.
Picky eating & mealtime struggles
We have supported families with:
Big feelings & tough moments
Picky eating & mealtime struggles
Sleep & bedtime routines
Potty training struggles
Friendships & connections
Tricky transitions